If you are a consumer of Kellogg’s products, you should know that you will soon have the benefit of consuming your product without artificial coloring. Indeed, and according to what Reuters reported on August 4, the Spokesman of Kellogg’s group, Mrs. Kris Charles, said: “We are working on removing artificial colorings and flavors from all our cereal brands and from a variety of snacks.” It is expected that such a transitional phase would be completed by the end of 2018.
In addition, this leading global manufacturer took such a decision since Kellog’s wishes to adapt its products to the tastes of its consumers, particularly the American ones. “Listening and adapting to the changing consumer needs is what people expect of us. That’s why we have decided to offer people more of what they want (high quality and essentially healthy food) and less of what they don’t want,” Charles added.
Moreover, it appears that this decision is influenced by the cereal manufacturer’s sales which fell by some 5.1% during the second quarter of 2015, to 3.5 billion American dollars.